Nelly Wenger Associates
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Definition and implementation of public policy

Public policy



  • Analysis of the political, economic and media context; diagnosis of the situation
  • Determination of the client's requirements
  • Transformation of the objectives into an idea and a concept
  • Financial assessment
  • Preparation, analysis and documentation of the elements necessary to the strategic decision
  • Development and proposal of a communications strategy
  • Development of the chosen concept and definition of the project
  • Definition of the organisation and determination of the resources necessary for its implementation
  • Management or monitoring of each aspect of project realisation

Strategic management of complex projects
Conduite stratégique de projets complexes